Who I reach
Women aged 50 and over across the United States, India, the United Kingdom, Australia and the Gulf — with a growing following in the UAE and Saudi Arabia, where I lived for years. Many are navigating a new chapter — an empty nest, retirement, divorce, or simply the decision to stop waiting. They research seriously, they book deliberately, and they trust a person before they trust a brand.
They are not looking for a bargain. They are looking for somewhere that will be kind to them, and someone who has already been there.
Almost 90 countries travelled
Trusted by 50+ brands
Luxury, wellness & slow cultural travel
Host of small-group women’s journeys
What I make
Cinematic video
Long-form and short-form film for YouTube, Instagram and your own channels. Paced for an audience that wants to feel a place, not be shouted at.
UGC & social campaigns
Creator content you can licence and run as paid, shot on location, in a voice that reads as a real woman rather than a brand.
Written storytelling
Destination features, hotel and retreat write-ups, and newsletter placements read by women actively planning their next trip.
Hosted journeys
I bring small groups of women to properties I believe in. They arrive already trusting the place, because they already trust me.
The audience in numbers
As at 15 August 2026.
28,500
Instagram followers
verified account
112,000
Instagram views a month
from 41,200 unique viewers
285,000+
YouTube views
across 435 films
37.8%
newsletter open rate
well above average
90
countries travelled
almost
50+
brands worked with
hotels, retreats, rail
newsletter subscribers
Reflections on Becoming, weekly
88%
women
12% men
45–54
the core age group
then 55–64, then 35–44
The audience is small enough that they read what I write and large enough to fill a retreat. When I recommend a place, women book it — because they have followed the journey that took me there.
Some of the brands I’ve worked with
The properties I have stayed in, filmed and written about — and the travel brands I work with alongside them.
Hotels, retreats & rail
Travel brands & partners
Case study
Dharana at Shillim — wellness, told slowly
Dharana wanted to reach mature, wellness-focused travellers — the ones looking for genuine rest rather than a spa weekend. We built a cinematic film around holistic living: sustainability, Ayurveda, yoga and nature-based healing, shot at the pace the retreat actually moves at.
The brief was not to show facilities. It was to show a woman what it would feel like to stop.
Delivered: cinematic film · stills · vertical social cutdowns
Case study
The Westin Maldives Miriandhoo — mindful luxury that found its own audience
A film about mindful luxury inside the UNESCO-protected Baa Atoll — overwater villas, turquoise lagoons, and the particular quiet of a place designed for renewal rather than display.
85.7%
of views came from organic YouTube search — people actively looking for this, not scrolling past it.
How it works
1
We talk
A short call about what you’re trying to reach, and whether my audience is genuinely it. I’ll tell you if it isn’t.
2
I come and stay
I experience the property or the journey properly, as a guest would. I don’t write about places I haven’t been.
3
I make the work
Film, stills, written features and social content — agreed in advance, delivered on a schedule you can plan around.
4
Your brand gets seen
Published across my channels and my newsletter, and yours to licence and run as paid.
A little about me
After decades in the travel and airline industries, I swapped corporate life for a camera, a suitcase and a purpose — to show women in midlife and beyond that travel doesn’t end at 50. It gets better.
I rebuilt my own life through travel, and I now bring other women with me. That’s why the storytelling works: I’m not describing an experience I imagined. I’m describing one I had.
Let’s start a partnership
Tell me what you’re planning and who you’re trying to reach. If I’m the right fit, I’ll say so. If I’m not, I’ll tell you that too.
Full media kit with audience demographics and rate card available on request.